Founders Update #69
Michael here! We’ve received a lot of helpful feedback that we need to zoom out more and explain the process behind each milestone.
Michael Byrne August 28, 2026 3 min read
Michael here! We’ve received a lot of helpful feedback that we need to zoom out more and explain the process behind each milestone.
Thank you for that.
In the next update, we’ll share a more detailed production and delivery schedule. Today, we’re focusing on two big areas: Beta progress and product updates.
Beta Progress 📦
In the last update, we talked about shipping, customs, paperwork, and the work required to bring Bía into North America.
Good news: everything has been approved and Beta units are on their way!
Reminder that Beta is a specialized group of customers helping us collect data, test, and build the core features of Bía.
Flying a product like Bía in bulk is not as simple as putting boxes on a plane. Our custom batteries require special paperwork before they can fly, and that process alone took six months.
Even the activated charcoal inside our packaging is classified as a regulated material and required its own paperwork and approval before it could fly.
We’re incredibly excited to have Beta units officially landing in the USA and Canada, and we can’t wait to get them into our Beta customers’ hands.
Product Updates 🚀
Entering mass production and shipping Beta marks a major milestone here at Bía. Now that we’ve reached the next stage, we're ready to release the Travel Kit and the Mask Covers at a reduced price for early backers.

Travel Kit
The Bía Travel Kit is built for those who want great sleep on the go.
- Safely store Bía during travel
- Doubles as a pillow
- Include 48 dB earplugs for noisy sleep environments
- Inner pocket for storing small items such as cables, medications, etc..
Whether you’re on a plane, in a hotel, or on a road trip, the Travel Kit is designed to help you bring a small piece of home with you.

Blue & Black Covers
These were previously only available in the Premium & Ultra package. Now they’re available separately:
- Wear one while the other is in the wash
- Keep one for home and one for travel
- Switch up your style based on your mood
This means you can replace the cover if yours ever becomes worn or damaged without replacing the expensive electronics.
Reserve a Black cover - Reserve a Blue cover.
Price Increases
Now that we’ve passed another major milestone, we’ll be increasing prices for new orders.
If you already ordered, you’re locked in at your current price.
If you’ve been thinking about Bía but haven’t ordered yet, this is the time to get in before prices go up.
Early Bird will see the biggest increase, and Premium will become a different package moving forward.
Purchase Bía Now
We recently announced batch shipping times in Founders Update #62. This helps us fix quality issues quickly in the production process before you recieve your Bía Sleep Mask and will lead to a more polished Bía experience.
You can login to see your order history and estimated shipping date on the account page. If you have any issues with your account please reply to this email so we can get it sorted for you right away.
We've taken all your feedback and put it all together on our website as a dedicated FAQ.
You can contact us directly or fill out the Founder Feedback Survey