While we have a lot of great progress to share in this update, we also have some disappointing but not unsurprising news.

Watch the video update for more information on our production schedule, deadlines, and shipping updates.

⭐ What's New

Black, Gray, and Patterned fabric is moving into production. We've began sampling the premium colours - Jade Green, Deep Blue, and Sunrise Orange.

Hardware is locked in 🧠 Firmware development is progressing nicely, and our mobile app is in the late stages of it's design. We brought on Shaun Fickling, a PhD Neuroscientist, to aid in the development of our neurofeedback algorithms.

Neural Music Soundscapes are in production 🎵 Piano, Guitar, Ambient, Rain, Ocean, and White Noise. We'll share more on the music direction in December, but the samples we’ve tested sound amazing in the mask.

Manufacturing contoured foam has been challenging - everything from one of our factories being hit by a typhoon, to our steel tooling cracking just last week. Creating new molds takes time, about 3-4 months to have them reliably built, polished and tested, and that has impacted our timeline.

This means our Beta will be launching in April 2024 instead of December with full production shipping in early Q3 instead of Q1. Please watch the video for the full story.

⚡ Requests

Do you know a high-level software developer who would like to work on the world's first neurofeedback sleep mask? If so, I would appreciate an introduction.

Thanks again for all your support, it's been great talking to you all over text, email, and messenger. This delay is disappointing, but in the grand scheme of things, we are SO close.

As always, reply to this email with your questions, comments, and concerns.

Talk soon,
Michael

Huge shoutout to everyone who has pre-ordered a Bía Smart Sleep Mask! Thank you so much for joining us on this journey.

For the past two years, Andrew and I have been working diligently on bringing the Bía Smart Sleep Mask to life. We didn't know if you would like it's look, be interested in it's features, in fact, we had no idea if anyone would even pre-order.

Now that you've joined us on this journey it's changed things - we're not working for us anymore, it's bigger than us, we're working for YOU... and we'll do whatever it takes to help you sleep better, every night. 🙂

⭐ What's New

Volumes & layering have been locked in 🤩 We ran into issues where the size of the electronics increased the size of the garment - I'm happy to report that this is now fixed! We're taking the leap to create polished steel molds to get the garment ready for Premium and Ultra Club customers at the end of the year.

It's alive! We've successfully been able to connect to the hardware, add in our custom firmware, and start recording data from it's sensors 🎉 We're putting a heavy focus on firmware, algorithm, and app development over the next couple months. As a result I've updated the project status, moving the pin from Hardware Prototype to Firmware & Software.

⚡ Requests

Do you know a high-level software developer who would love to work on a project like this? I would appreciate an introduction!

As always, message me directly with your questions, comments, and concerns.

Talk soon,
Michael

In case you missed the SUPER exciting announcement, we launched Bía Sleep!

So far, thousands have visited the website, hundreds have signed up for more information, and many have taken the leap and placed a pre-order.

The best part? We're just getting started. 🙂

⭐ What's New

Garment prototype #4 has arrived 🤩 The team finished the seams without the need for stitching, as well as reducing the density for improved comfort. We'll continue focusing on the look, feel, and comfort as we move into prototype #5.

I'm excited to announce we've ordered our first ten chipsets🎉 huge shout-out to our bio-medical, hardware, and optics engineers that made it possible. This opens the door for testing, and validation, and gets us one step closer to the beta test.

⚡ Requests

Do you know a high-level software developer with Bluetooth experience? I would appreciate an introduction!

As always, message me directly with your questions, comments, and concerns.

Talk soon,
Michael

I thought we would get some pushback on Bía Sleep because of how different it is compared to other sleep products - I was wrong.

Experts such as Pat Byrne, author of Inconvenient Sleep and Janet K. Kennedy, Ph.D., clinical psychologist are all very excited about the launch of Bía Sleep.

⭐ What's New

Garment Prototype #3 has arrived 🎉 We are excited to have the foam mold of our mask in hand and ready for testing.

We've began working on the development of the Bía Sleep App.

⚡ Requests

Do you know a rockstar Performance Marketer or killer Marketing Agency? We're offering a 4-day work week, work from anywhere, quarterly expeditions, a pay-it-forward budget, and inclusion into the equity pool.

As always, message me directly with your questions, comments, and concerns.

Talk soon,
Michael

Andrew and I have left our day jobs to work full time on Bía. It's time to go all in on creating the world's most cutting-edge sleep mask.

We've opened up the waitlist! Make sure you take a moment, provide honest feedback, and get signed up

⭐ What's New

After months of searching, we found a manufacturer to turn Bía Sleep into a reality 🤩 We had a tall list - it must be molded to fit a variety of head shapes, breathable to let out the heat, no stitching or obvious seams, and many more.

I'm eager to say that we've officially begun hardware development 🎉 this is a big step that took months of careful planning and consideration. Overall, we have 100+ high-level requirements that need to be met.

⚡ Requests

Do you know a Front-End Developer who worked with Headless Commerce?

I would appreciate an introduction!

As always, message me directly with your questions, comments, and concerns.

Talk soon,
Michael

The results from our market study are more promising than ever 🙌

We learned that Bía Sleep is seen as innovative, cutting-edge, and a definite need. We also learned that we could improve how we speak about the unique features of Bía Sleep.

⭐ What's New

I'm eager to announce that Rian Gauvreau, co-founder of Clio, is our first investor 🤝 His extraordinary business acumen, software development skills, and technology expertise will be a valuable asset to the Dream Team, and we're excited to have him on board.

Garment prototype #2 has arrived 🎉 It's possible! It can be built! We've detailed our thoughts on foam density, fabric, and sizing and will be submitting designs for garment prototype #3 before the holidays.

Good news on the hardware as well! Medical grade components for functional near-infrared spectroscopy (fNIRS) have been sourced, and we're working with an optical engineer to design light pipes and diffusers.

⚡ Requests

Do you know a soft good manufacturer with expertise in injection foam? What about investors who are looking to join the growing sleep tech space?

I would appreciate an introduction!

As always, message me directly with your questions, comments, and concerns.

Talk soon,
Michael

I'm excited you're here, and I can't wait to share our progress on creating the world's first wearable that helps you control and improve your sleep.

⭐ What's New

It's becoming real 🤯 After working with a fashion designer, we locked in the tech pack, which allowed begin talking to manufacturers about garment prototyping. From the tech pack, we have been able to create our first 3D render of Bía Sleep.

After months of talking, going back and forth on components, and figuring out which hardware stack will give you the absolute best results, I'm excited to tell you that we've put together a proof of concept that we're incredibly confident with.

Finally, I'm eager to share that we've put together an incredibly talented advisory board to guide us on our journey:

• Bart Tichelman
• Birgit Troy
• George Psiharis
• Jeremy Wallace
• Dr. Shaun Fickling

⚡ Requests

Do you know an optical engineer with experience building fNIRS devices? What about investors who are looking to join the growing sleep tech space?

I would appreciate an introduction!

As always, message me directly with your questions, comments, and concerns.

Talk soon,
Michael